Will fashion ever be sustainable? Likely not. By nature, fashion, consumption and sustainability will always be somewhat contradictory. But we can change the way we produce and consume fashion.

We owe it to ourselves. To you. To the planet.

Responsibly Crafted is a brand philosophy. Shaping our entire business in a constant effort to make fashion more sustainable. From the way we design and manufacture our clothes to how we work with suppliers. Sustainability is a part of our DNA.

We know that the road is long and challenging. There are no shortcuts. No quick fixes. Big ambitions require big efforts. And we cannot do it alone.

Your choices matter. It is our responsibility to help you make those choices. To make sure that you never feel guilty for caring about fashion. To prove that fashionable clothes can also be crafted responsibly. To keep learning, trying, changing, improving.

Every day, we try to do better.

SUSTAINABILITY HIGHLIGHTS OF 2020

Here’s what we have
managed to better in 2020.

NEW COLLECTIONS
ARE NOW PRESENTED
100% DIGITALLY.

ALL THE COTTON USED
IN OUR NEW JEANS

IS NOW ORGANIC.

ALL OUR NEW JEANS ARE
RESPONSIBLY WASHED*
*

LESS WATER.

LESS ENERGY.

LESS CHEMISTRY.

CARE GUIDES ON
DIFFERENT PRODUCT
CATEGORIES HAVE BEEN
LAUNCHED IN ORDER
TO HELP CONSUMERS REDUCE ENVIRONMENTAL IMPACT IN
THE PRODUCT USE PHASE.

ALL IN-STORE
DISPOSABLE PAPER
BAGS HAVE BEEN
OUTSOURCED IN FAVOUR OF NEW, DURABLE BAGS
MADE FROM RECYCLED PLASTIC BOTTLES

IN 2020, 41% OF THE TOTAL AMOUNT OF FIBRES
USED IN OUR CLOTHES
WERE MORE SUSTAINABLE MATERIALS.
BASED ON PRODUCT WEIGHT

ALL THE COTTON USED
IN OUR SELECTED STANDARDS
T-SHIRTS IS ORGANIC.

OUR TWO BEST-SELLING SUITS
ARE NOW MADE WITH
RECYCLED POLYESTER OR RECYCLED WOOL.

FUTURE
GOALS

CENTRAL GOALS TO REACH
BY 2025, IF NOT SOONER.

2022

BY 2022, 100% OF OUR MAN-MADE CELLULOSIC FIBRES WILL BE SOURCED RESPONSIBLY IN LINE WITH INDUSTRY BEST PRACTICE, SUCH AS THE FOREST STEWARDSHIP COUNCIL (FSC).

BY 2022, WE WILL SOURCE 100% OF OUR COTTON FROM MORE SUSTAINABLE ALTERNATIVES.

BY 2022, PAPER WILL BE ELIMINATED FROM OUR MARKETING COMMUNICATION.

2023

BY 2023, WE WILL PROVIDE OUR CUSTOMERS AND CONSUMERS WITH INFORMATION ON THE ENVIRONMENTAL IMPACTS OF OUR CORE PRODUCTS, AND WE WILL SHOW YEAR-ON-YEAR IMPROVEMENTS.

2025

BY 2025, WITHIN OUR 100% MORE SUSTAINABLE COTTON SUPPLY, WE WILL SOURCE 30% FROM ORGANIC COTTON.

BY 2025, WE WILL SOURCE 50% OF OUR POLYESTER FROM RECYCLED POLYESTER OR OTHER MORE SUSTAINABLE ALTERNATIVES.

BY 2025, 100% OF OUR WOOL WILL BE SOURCED IN LINE WITH INDUSTRY BEST PRACTICE, SUCH AS THE RESPONSIBLE WOOL STANDARD (RWS).

BY 2025, WE WILL FACILITATE THE DEVELOPMENT OF MORE SUSTAINABLE FIBRES AND MATERIALS AT MARKET SCALE THROUGH INNOVATION AND INDUSTRY COLLABORATIONS.

BY 2025, WE WILL HAVE TESTED AND IMPLEMENTED CIRCULAR BUSINESS MODELS IN SELECTED KEY MARKETS WITH RELEVANT PARTNERS.

BY 2025, WE WILL DRIVE FORWARD POST-CONSUMER WASTE AND CIRCULAR INFRASTRUCTURE SOLUTIONS, ENGAGING IN COLLABORATIVE INITIATIVES TO TURN WASTE INTO VALUABLE RESOURCES.

BY 2025, ALL CONSUMER FACING PACKAGING WILL BE 100% REUSABLE, RECYCLABLE OR COMPOSTABLE.

BY 2025, WE WILL HAVE PHASED OUT SINGLE USE VIRGIN PLASTIC WHEREVER POSSIBLE.

FIBRE FACTS
OF 2020

*All data is based on the year of 2020 and the
% are based on the weight of the products

41%

of the fibres used were more sustainable materials

100%

of the virgin down used were responsibly sourced

100%

of the cotton used in our jeans is organic

45%

of the wool used was recycled wool

67%

of the cotton used was organic

33%

of the polyester used was recycled polyester

A key focus on our sustainable journey is our transition to using more sustainable fibres. Fibres that contribute to waste reduction, water conservation and lower emissions.

Our fibre selection consists of high quality responsibly sourced fibres, as well as a growing roster of innovative fibres from verified third party standards. These are all highlighted on product tags to make it easier for you to make considered choices when shopping.

ORGANIC FIBRES

PRODUCED WITHOUT HARMFUL CHEMICALS

100% GMO FREE* *GENETICALLY MODIFIED ORGANISMS

ORGANIC COTTON

RECYCLED FIBRES

MADE FROM WASTE MATERIALS – LIKE PLASTIC BOTTLES

CONSERVES NATURAL RESOURCES

MANY OF OUR TOPS AND DRESSES ARE MADE FROM RECYCLED POLYESTERS

INNOVATIVE FIBRES

APPLIES CUTTING-EDGE ENVIRONMENTAL TECHNOLOGY

REPURPOSES BOTANIC PRODUCTS LIKE WOOD PULP

HERE’S SOME OF
WHAT WE’VE LAUNCHED SO FAR

RESPONSIBLY
WASHED JEANS

ORGANIC
COTTON JEANS

TAILORING MADE FROM

RECYCLED POLYESTER

OUTERWEAR MADE
FROM RECYCLED WOOL

FAIR
FOR
ALL

At SELECTED, we respect human rights. This applies to all parts of our value chain; from how we act as an employer to how we work with our suppliers. And we expect the same from our suppliers. Together with relevant stakeholders, we are working to create more healthy and safe work environments, increase transparency in our supply chain, establish systems to ensure fair wages across the industry and much more. Learn more about our human rights efforts here.

RESPONSIBLY
PACKAGED

Our journey towards more sustainable retail packaging has begun. While currently mapping our plastic and packaging footprint, we are already taking quick action to reduce the use of plastic in our retail packaging. As an example, all in-store disposable paper bags have been replaced by new, durable bags made from recycled plastic bottles. Soon, all our polybags will also be made of 100% recycled PE plastic and all our paper-based packaging will be 100% FSC certified.

BRINGING
FASHION
FORWARD

Fashion FWD is the ambitious new sustainability strategy of BESTSELLER. Launched in 2018 to accelerate fashion’s journey towards a sustainable reality. The ambition? To be climate positive, fair for all and circular by design.