Welcome to the New Selected
Selected has always stood for contemporary design, timeless quality, and effortless style. As we evolve, so does our brand identity, a natural progression that stays true to our design philosophy while embracing the future. We’re proud to introduce the new face of Selected: a rebrand that marks the beginning of a refined, elevated chapter, one that’s rooted in our legacy and shaped for the future.
Our design philosophy has drawn inspiration from the Nordic lifestyle, a way of life that values simplicity, functionality, and quiet refinement. It’s a story of craftsmanship that celebrates the quality and clean lines of Scandinavian design with every garment.
Today, as we step into the New Selected, this foundation remains unchanged but is now expressed through a more simplified and elevated identity that reflects who we are and where we’re headed
At the core of this transformation is our new logo; one that feels simplified, understated, and sophisticated. This transformation goes beyond the logo. You’ll notice it in every detail such as our store signages, packaging, social media and website, digital touchpoints and beyond.
As part of this new journey, we also retire /HOMME & /H. Instead, we move ahead with a single identity that is Selected. A name that’s not just recognisable but complete in itself.
This is more than just a visual update. It reflects our ongoing commitment to staying relevant, resonating with our audience, and creating a brand experience that is simple, refined, and forward-thinking. Just like our collections designed to be kept forever, worn on repeat, our identity evolves with intention, built to endure while embracing the now.
