Committed to rethink the way we produce and consume fashion, we continue to invest in quality and longevity.
But even the most durable garments require proper care. In fact, treating your clothes the right way can prolong
their lifetime significantly and keep them looking and feeling their best.
Our Garment Care Guide offers useful advice on how to wash, dry and store your garments to maintain a long-lasting wardrobe.
Find our general and fabric-specific care recommendations below.
Wash infrequently.
To limit water and energy waste, think twice before washing. Some garments, like a wool jumper or a pair of trousers, do not need to be washed that often. Instead, try airing and spot cleaning them first. Airing out or line drying will help regain that fresh scent and feel. Remember: When hang-drying your clothes outside, do not hang them directly in the sun, as sun can bleach the garment.
Lower the temperature.
To reduce the waste of water and energy, wash less – and wash at lower temperatures. Use moderate amounts of gentle ECO-labelled washing powder or detergent.
Mend your clothes.
Materials thin. Seams pop. But paying a little extra attention to the wear and care of your wardrobe will prolong its lifetime significantly. We recommend you try to mend and repair your garments before you simply replace them. You can also leave the repairs to a professional tailor or seamstress.
Thermoregulating. Breathable. Soft touch.
Wash infrequently.
Wool does not need washing after every wear. Instead, air out and spot clean in between wears.
Hand-wash with care.
Use an organic wool detergent. Avoid scrubbing and rubbing. Gently squeeze out excess water before you lay it to dry. If you use the machine to wash your wool, always use a wool program on a low spin setting together with an organic wool detergent.
Always air dry.
Avoid tumble drying as the friction and movements may damage the fibres and result in shrinkage. Instead, flat dry your wool garments on a towel to maintain shape.
Remove lint and pilling.
Wool is a soft and natural material and as such, regular use may cause lint and pilling to build up. To remove excess lint, gently brush your garments with a wool comb/sweater stone or an electric fuzz remover.
Fold and store flat.
Avoid hanging your knitwear. The weight of the wool will stretch the garment out of shape. Instead, fold and store flat to keep the shape intact.
Warm. Light, springy feel. Known for its irresistible, signature softness.
Wash infrequently.
Wool does not need washing after every wear. Instead, air out and spot clean in between wears.
Hand-wash with care.
Use an organic wool detergent. Avoid scrubbing and rubbing. Gently squeeze out excess water before you lay it to dry. If you use the machine to wash your wool, always use a wool program on a low spin setting together with an organic wool detergent.
Always air dry.
Avoid tumble drying as the friction and movements may damage the fibres and result in shrinkage. Instead, flat dry your wool garments on a towel to maintain shape.
Remove lint and pilling.
Cashmere is a soft and natural material and as such, regular use may cause lint and pilling to build up. To remove excess lint, gently brush your garments with a wool comb/sweater stone or an electric fuzz remover.
Fold and store flat.
Avoid hanging your knitwear. The weight of the wool will stretch the garment out of shape. Instead, fold and store flat to keep the shape intact.
Thermoregulating. Lightweight. Soft touch.
Wash infrequently.
Merino wool is naturally odour resistant and does not need washing after every wear. Instead, air out and spot clean in between wears.
Hand-wash with care.
lay it to dry. If you use the machine to wash your wool, always use a wool program on a low spin setting together with an organic wool detergent.
Always air dry.
Avoid tumble drying as the friction and movements may damage the fibres and result in shrinkage. Instead, flat dry your wool garments on a towel to maintain shape.
Remove lint and pilling.
Merino wool is a soft and natural material and as such, regular use may cause lint and pilling to build up. To remove excess lint, gently brush your garments with a wool comb/sweater stone or an electric fuzz remover.
Fold and store flat.
Avoid hanging your knitwear. The weight of the wool will stretch the garment out of shape. Instead, fold and store flat to keep the shape intact.
A natural, breathable fibre. Light. Quick to dry. Distinctive texture.
Wash infrequently.
Linen garments do not need washing after every wear. Instead, air out and spot clean between wears.
Wash cold (30°C or lower).
Use a gentle, low-spin setting. Higher temperatures can wear down the fibres. Ideally, hand wash in lukewarm water.
Always air dry.
To promote a longer life and avoid shrinkage, the best thing you can do is let your freshly washed linen or cotton garments air dry outside in the fresh air.
Steam to reduce creases.
Hang your linen garments in the bathroom while taking a hot shower and use the steam to reduce creases.
Hard-wearing. Flexible. Soft touch.
Treat with care.
Leather is sensitive to humidity, heat and chemicals, so treat your leather garments with care.
Spot clean with a damp cloth.
Air out between wears but avoid direct sunlight and rain.
Roll to avoid folds in transport and storage.
Invest in a suede leather brush.
Clean your suede leather garments with a suede brush to avoid disturbing their nappy texture.
Maintain regularly. Clean immediately.
Apply leather grease regularly to maintain and soften your leather shoes. Are your shoes dirty? Clean them right away. A quality shoe polish or a damp cloth will usually get the job done.
Waterproof new leather shoes.
Always apply a water repellent spray before use to protect your new leather shoes. To keep them fresh, treat them again occasionally depending on how often you use them.
Let your shoes rest.
Do not wear your leather footwear several days in a row. Let them rest a day to refresh naturally.
Invest in a suede leather brush.
Clean your suede leather garments with a suede brush to avoid disturbing their nappy texture.
Breathable. Comfortable. Soft touch.
Wash cold (30°C or lower).
When washing cotton garments with delicate detailing or embroidery, use a laundry bag to avoid snagging during machine cycles.
Always air dry.
To promote a longer life and avoid shrinkage, the best thing you can do is let your freshly washed linen or cotton garments air dry outside in the fresh air.
Hard-wearing. Casual. Versatile.
Wash infrequently.
Denim only needs washing a few times a year. Breaking in your raw jeans takes a little longer, so avoid washing these at least four to six months. In general, airing or spot cleaning with a sponge will refresh your denim nicely.
Hand-wash inside out.
Cut back on wear and tear with a gentler washing process. Avoid scrubbing and rubbing. Simply soak for 30 minutes in 40°C water and rinse with temperate water.
Use mild, eco-labelled detergents.
A mild detergent will help preserve colour and prevent fading. Use small amounts. Always look for an eco-label.
Always air dry.
To promote a longer life and avoid shrinkage, the best thing you can do is let your freshly washed denim garments hang-dry. Piece of friendly advice: Lay down an old towel to catch any dripping dye from new jeans.
Lightweight. Breathable. Soft touch. Elegant drape.
Wash infrequently.
Viscose garments do not need washing after every wear. Instead, air out and spot clean between wears.
Wash cold.
Use a gentle, low-spin setting. Higher temperatures can wear down the fibres. Ideally, hand wash in cold water. When machine-washing viscose garments with delicate detailing or embroidery, use a laundry bag to avoid snagging during machine cycles.
Always air dry.
To promote a longer life and avoid shrinkage, the best thing you can do is let your freshly washed viscose garments air dry outside in the fresh air.
Steam to reduce creases.
Hang your viscose garments in the bathroom while taking a hot shower and use the steam to reduce creases.
Dry-clean as rarely as possible.
The harsh chemicals used in dry cleaning are hard on your suits and will slowly wear down the natural fibres. Limit your dry cleaning to just once a year and opt for more natural ways of caring for your precious tailoring.
Steam to avoid creasing.
If your suit is creased, hang it in the bathroom while running a hot shower. A handheld steamer will also get the job done. Always use low temperatures. Avoid using an iron, as this may damage the fibres and surface of the suit.
Use a fabric brush.
Remove hair, dust and light dirt by carefully brushing your suit with a fabric brush. A gentle alternative to dry cleaning.
Let your suit breathe.
Day-to-day wear will cause your suit to hold a slight odour. To refresh, let your suit rest and air in a ventilated room for at least two days after each use.
Hang in a dustproof garment bag.
Make sure your suit stays fresh by storing it in a dustproof garment bag. Leave the zipper open to allow air to circulate. Hanging your suit the right way will help creases straighten out naturally and maintain shape and fit for as long as possible. Invest in quality wooden hangers that fit the size of your blazer to support the shape of the shoulders. Fold trousers at the creases and hang upside down with a clip hanger or folded at the knee.
